All ten of the Academy Sport and Outdoors designs were created in Photoshop. They are designed to be displayed within the store, on billboards, or even within a weekly flyer. The mindset was to show athletes in action on half of the image and than display products, brand names, and information in the other half. The fonts chosen were done so for their likeness to the Academy logo. I used various splatter brushes in each on a layer mask to comfortably fade the white space into the images. Some of the athletes images spill over into the white to give a 3D feel.