I had a chance to do some logo design recently for a new business venture. The customer is a wife of an oil rep or something. She said oil companies would always send her and her husband free t-shirts, but they were somewhat masculine for a female to wear. Her idea was to create her own shirt company focusing on the oil field but geared more towards women. Here are some of the ideas I proposed to her. I created the majority of each design in Photoshop and than converted them to vector designs in Illustrator.
It was tough to come up with a concept that focused on the name, but eventually I decided to use “droplets of oil,” and she ended up choosing the first design. It’s a simple text with the font adjusted to add some drops over the ‘i’s, as well as a woman’s head shape in the main larger droplet. Below are a variation of color schemes. Personally, I like the original black and white scheme the best.
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