I created these for a TSTC project to gather interest from both upcoming High School Graduates as well as older/non traditional prospective students. The Billboards were each a basic design high lighting the students and future jobs that could be in the future. I wanted to keep them clean/simple, as well as use the red, white, and blue from the TSTC Logo. The Postcards are a little different. The first design is somewhat of a take on the new Windows phone app Flipboard, as well as the basic look of the text message thread on the iPhone. The target audience for this one is for the younger crowd. The second postcard design is geared to the Technology fans, and I was hoping to get some attention with the neon lights against a steel pegged background. Finally, the first facebook post is geared to really any age group, and people who really want to make a difference in helping others. The second is geared once again the the tech savvy crowd, or even the art lovers. Bright images against a slick silver background I thought would be attention getting.
I decided to make some examples of the media types that will be used in the marketing of N-Tune Music and Sound. The first design I made is for a simple front and back flyer/circular, and will be sent out with the bulk of newspaper ads, sent out before “Black Friday.” I chose to use the colors and designs that the company website uses, along with some products that will be sold at a discounted price during the date. On side one, I displayed six items, along with their listed price, the savings percentage, and the discounted prices. This is to help the customers see that they will be saving a huge amount of money, if they purchase the products during the given time. Also, I used the text “2 Days Only,” to highlight a limited time offer and to put some attention on spontaneity. Side two also has a number of items at a discounted price and once again looks to grab attention with “Black Friday Sale.” The circular itself is mostly giving information to customers and uses the products and discounted prices as a selling point. The information on the products, as well as the location and dates are all listed to give the viewer all the information that they need to join in the sale experience.
The second design that I created could actually be used as a billboard or a digital sign. I decided to place it on a digital sign board, and personally think that the sepia tone imaging works very well at night especially. I wanted to make the “N-Tune” name stand out more than anything in the design so I put a contrasting red/black gradient against the background. I chose to use a picture of Jimi Hendrix holding his guitar with a huge smile on his face. I thought this might draw the viewer in and give them of sense of connection to happiness, when teamed up with the slogan. The slogan itself is a quote I have heard and personally agree with. “No Music, no life. Know music, Know Life,” is a great way to speak to someone who is looking to feel acceptance, express creativity, or just be their own individual. Also, in the background, I chose to add some musical notes and a sunburst to texturize the design a little more.
The final design I created is a billboard that displays a number of guitars and just has one quote. “Pick on these for awhile,” which is kind of a joke if the viewer looks at who said the quote. It also presents the viewer with the thoughts of picking one up to buy, or picking the strings themselves. My thought was initially to have a nose and a single guitar with a finger in between the two. The tag line was going to be something like “pick it, your choice.” I thought that might be a little to visual and may gross some viewers out, so I decided to leave it somewhat subtle. The tag line can be understood weather the viewer looks at the quote recognition or not. As for the design itself, I used a simple black background to make the guitars stand out. I also, once again wanted the company name to stand out, so I used a bright red/white gradient. Beneath the name is the company location and information. Additionally, I added the different colored, angled, red lines to the background to keep the image from being too boring. I also added the fact that the store was a “Top 100 Dealer” nationwide to appeal to the customers, and gain their respect. The ads purpose is to once again create spontaneity along with creativity. Additionally, it offers the viewer a chance to be an individual while also giving them a chance to own something beautiful and quality made. Along with this, a feeling of confidence can be achieved once the viewer grabs a guitar and learns to play it. For a closer look at all of the designs, I have included the imaging in separate files.